Union des Marques

Union des Marques is reference French organization gathering and representing interests of major brands within industry. It accompagne les membres in promoting responsible, innovative, and transparent practices in marketing, communication, and advertising. Strong with expertise and network, Union des Marques facilite le dialogue entre les acteurs du marché, supports digital transformation initiatives, and encourage societal and environmental engagement of companies to answer contemporary challenges and anticipate future trends.

Association / Interest Defense Group
Sector
19
Employees
Social Barometer
Product
Quality of Life at Work
Use Case
scribble final version-19
“ Octomine transformed our internal survey approach: intuitive platform and wide choice of pre-established questions, with effective support at every project stage. Simple, impactful, and effective. ”

Aurélie Corneau・Human Resources Direction Administrative, Financial and HR Manager

Why choose Octomine?

En 2023, l’Union des Marques décide d’instaurer un baromètre social. This device would allow employees to express anonymously on over 13 themes linked to work life. To concretize this project and encourage listening and transparency culture, Union des Marques chose to rely on Octomine expertise to deploy this social barometer.

Objectives

Offer expression, listening space to employees

Collect ideas and recommendations from everyone

Identify improvement axes and bring concrete actions

Results

Implementation of reflection workshops with employees and co-construction of concrete action plans

Bring better visibility, more precision on vigilance points / improvement levers

Decision to renew social barometer each year to continue collaborative approach

Free up speech with our AI-augmented employee surveys. Listen, understand, act.

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