Union des marques
L’Union des Marques is a leading French organization which brings together and represents the interests of major brands within the industry. It supports its members in promoting responsible, innovative and transparent practices in marketing, communication and advertising. Drawing on its expertise and network, Union des Marques facilitates dialogue between market players, supports digital transformation initiatives, and encourages the societal and environmental commitment of companies to respond to contemporary challenges and anticipate future trends.
Why choose Octomine ?
In 2023, Union des Marques decides to establish a social barometer. This system would allow employees to express themselves anonymously on more than 13 topics related to life at work. To make this project a reality and encourage a culture of listening and transparency, Union des Marques has chosen to rely on Octomine's expertise to deploy this social barometer.
The goals
Providing a space for expression and listening to employees
Collect everyone’s ideas and recommendations
Identify areas for improvement and take concrete actions
The results
Octomine has transformed our approach to internal surveys: an intuitive platform and a wide choice of pre-established questions, with effective support at each stage of the project. Simple, impactful and effective.